Making Culture A Competitive Advantage - Greater Washington Society of CPAs

Overview

In the world of work today, nothing is more critical than Culture. If people are your competitive advantage, then culture is the best way to help your people realize a great destination. While many leaders and companies talk a lot about culture, few take the time to really plan, build, and invest in a great culture. Today, the world of work could not be more challenging, and the changes that we are seeing in the workforce, such as the rise of remote workers and increasing turnover, are adding to the complexity. Now more than ever, Culture must become your competitive advantage. In this course, you will learn about the key macro changes in the workforce and what some leading companies and leaders are doing to create amazing cultures and high-performing organizations. From LinkedIn to Patagonia to Eventbrite, you will learn from some top organizations ow they have successfully leveraged culture. You will learn what Culture is and can be, and you will learn what culture is not. As you set sail in 2024 and beyond as a leader, you will benefit from this class and learn how to make culture your competitive advantage. Your teacher for the class is Steve Cadigan, whom many credit for being the architect of LinkedIn's world-class and groundbreaking culture.

Highlights

Talent Strategy
Culture
Employee Engagement
Employee Retention
Leadership
Leadership Strategy

Prerequisites

The more work experience you have the more this class will be relevant for you.

Designed For

Leaders, Managers, and Executives in all industries and all geographies

Objectives

Why a great culture is critical today
What do you need to have to consider your culture a competitive advantage
You will learn how to build a trust strategy
You will learn why the landscape of work today requires us to really double down on culture
What you can do to make your culture awesome
Learn from experts and top tier companies how they have leveraged culture to great effect